Nice title, eh?
I’ve noticed a very disturbing trend in the weight loss world when it comes to advertising of products. Everyone is trying to one-up their competitor by claiming more and more weight loss in less and less time, with more and more convenience.
Why? Because most people will judge a weight loss program based on the pounds it claims to lose. If it makes it sound easy, it gets bonus points.
When I browse the diet section of my local book store all I see are titles like these…
- The Belly Fat Diet – Lose 10lbs the First 3 Days!
- The Pound a Day Diet (no exercise required!)
- The Lose Weight In Your Sleep Diet
- The Pizza Diet – Eat the Food You Like and Lose the Weight You Want
- The Metabolism Boosting Diet – Lose 30lbs in 30 Days
I will admit that I made up all these titles. But anyone who has browsed the diet section knows that these titles aren’t far off at all.
Now, which book would you buy? And why would you buy that one? Are you basing your decision on which one claims to lose more weight the fastest?
Why did you click to read this particular article? Was it the title? What about the title appealed to you?
Don’t feel bad. From my experience, articles with titles like these tend to be opened and read by more people. It sells. Unfortunately, it usually sells a fantasy.
Skip The Diet Section
The good news is there are some really great books that will help you lose weight, but you aren’t going to find them in the diet and weight loss section.
Instead, make your way over to the self-improvement and psychology section. These books focus on human behavior and mindset issues – the two things that really drive your weight loss.
We don’t need more diets and meal plans that claim extreme weight loss. Most people’s weight loss struggles aren’t because they haven’t found the perfect diet.
Losing weight is a side effect of changing your behaviors – both physical and mental. The mental part is what most people skip right over – not realizing that it’s our thoughts that drive our actions.
What Should I Be Reading?
Books that focus on your relationship with food. Books that make you aware of destructive thinking patterns. Books that help you with your body image. Books that help you create long-term habits. Books that focus on all your relationships, whether that means your relationship with your self, the scale, exercise, food, or the people around you.
When you change your relationship with these things you also influence how you eat, move your body, and think. And those are the things that change your body, both on the inside and out.
Don’t be afraid to pick up a self-improvement book that isn’t on the topic of weight loss. I’ve picked up some great insights from books in completely different areas of self-improvement, such as finance or business.
The key is to read these books through the lens of what you’re trying to work on. That’s how you make concepts you’ve read about a hundred times finally “click”.
It’s the new perspective on a common subject that broadens your awareness.
So stop writing off weight loss programs that don’t promise unrealistic weight loss. Identify a part of your lifestyle change you need the most help with and let the weight loss be the side effect of those behavior modifications.
If you hate your body, get a book on body image. If you’re a binge eater, get a book on binge eating. If you’re struggling to exercise, get a book on training. If you’re having trouble sticking to your plan, get a book on habit change.
There's a better way to lose weight…
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